Sales & Outreach Director - $69,000-$79,000 DOE

Steamboat Springs, CO

Our community is thriving! We are expanding and looking for talented, committed individuals to join our team. If you share our passion for serving older adults and are seeking a vibrant, inter-generational workplace focused on wellness and purposeful living, we invite you to apply today.

Casey’s Pond is a Great Place to Work certified community! We aim to provide a consistently positive work experience and work to inspire every individual to achieve their full potential.

We offer flexible year-round positions with insurance benefits, retirement plan, clinical differentials, tuition reimbursement, and more!

Job Summary

Responsible for planning, directing, and evaluating all sales, outreach, leasing and move-in processes related to the Community needs. Develops and implements sales and outreach strategies to meet defined move-in objectives and sales goals. In addition, is responsible for ensuring cohesive sales and marketing strategies at the Community level and in compliance with the Company’s vision.

Essential Functions

  •  Works in close collaboration with Executive Director to achieve budgeted occupancy goals. 
  • Responsible for meeting established individual and team goals for outbound calls, tours, deposits, move-ins and outreach.
  • Receives calls and inquiries from prospective residents, families and advisors; provides information, answers questions, overcomes objections and closes sales.
  • Oversees records of prospective residents, including applications, contracts, financial reports, lead tracking and sales reports as appropriate.
  • Oversees customer contact documentation for each prospect. Oversees process of qualifying each prospect for level of interest and urgency. Assess prospect eligibility with regard to community acceptance criteria.
  • Creates and oversees the annual community sales and marketing plan. Analyzes data on purchasing power, buying habits and preferences of prospective clients. Analyzes data on competitors. Suggests changes in strategies or services to respond to changing market conditions. Oversees advertising and collateral.
  • Oversees visual and oral sales presentations. Develops, schedules, implements and evaluates outreach presentations and special events.
  • Works with managing organization and third-party support venders to give input on advertising and marketing materials.
  • Monitors and manages the budget of the department to adhere with budgetary guidelines
  • Responsible for developing and implementing a strong outreach and referral generation program.
  • In compliance with the Company’s policies, is responsible for interviewing, hiring, developing, supervising and following the Company’s performance management policy with direct reporting staff.
  • Other duties as assigned.

This position reports directly to the Community Executive Director.  Additionally, the management company interacts regularly with this position on strategic planning, marketing mix associated with the campaign, and performance data evaluation.

Qualifications and Experience

  • Bachelor’s Degree required, preferably in Marketing, Public Relations, or Communications.
  • 3- 5 years’ experience at a senior marketing, advertising, or communications level preferred.
  • Proven sales, leasing, promotion or public relations required.
  • Proven expertise in relationship sales required. Senior housing sales experience desired.
  • Proficient in Microsoft Office and experience in CRMs desired.
  • Proven ability to manage staff according to Company’s policies and guidelines.
  • Knowledge of managing a budget.
  • Must have excellent interpersonal and communication skills required for interacting with residents, guests, and fellow associates
  • Must have the ability to handle multiple tasks and priorities and have excellent time management and organizational skills to meet deadlines
  • Self-motivated, organized and professional. Have a neat, professional, courteous manner and appearance
  • Must have excellent written and verbal communication skills.
  • Must be able to read, write and speak the English language.

Licenses/Certifications

None   

Working Conditions / Physical Requirements

  • Sits, stands, bends and moves intermittently during working hours.
  • Is subject to frequent interruptions.
  • Interacts with donors, families, volunteers, residents and numerous other staff members. 


The Colorado Equal Pay for Equal Work Act requires employers in the stateof Colorado to disclose the following information.

Compensation: 

 $69,000 - $79,000 dependent upon experience

The rate listed is just one component of our total compensation packagefor employees. Additional benefits may include medical, dental and visioninsurance, paid time off (PTO), life and disability insurance, 401(k) plan,paid holidays and shift incentives.